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Awareness Based Coaching (ABC)

The vision of Awareness Based Coaching (ABC) is an ICF Accredited Coach Training Program (ACTP). It aims to develop coaches who are eager to learn and practice core competencies of coaching and apply their knowledge and skills in coaching engagements to support human transformation.

Program Goals

Learning Sets


Program Details

Learning Outcomes

At the end of successful completion of the ABC coach training program, all participants are able to understand and apply core competencies as prescribed by ICF markers for a professional certified coach.

Program Goals

Program Goals

The ABC Coach Training is a learner-centered program that is designed to support the development of professional coaches. The main goals of the program are as follows:

  • Support learning and practice of core competencies and skills necessary for a professional coach 

  • Comply with the requirements of an Accredited Coach Training Program (ACTP) of International Coach Training (ICF) to maintain the global standard

  • Encourage and promote lifelong learning through follow-up advanced learning opportunities of sharing knowledge

Learning Sets

Learning Sets

We deliver our program through 8 learning sets.

The combined contact hours of all sets are 144 whereas 80% of these hours are synchronous.



Iftikhar Nadeem, MCC

Iftikhar is an executive leadership coach and coach trainer.

He has conducted ACTP level coach training programs. Iftikhar is very grateful for opportunities to coach people ranging from students, homemakers, corporate leaders, entrepreneurs and members of the royal family. Prior to his coaching passion, he led various large scale organizational transformation and/or change management programs.

Iftikhar has supervised several leadership development programs, strategy and governance initiatives, and led several transformations of human resources functions. He has a BS and MS in industrial engineering and a Ph.D. candidate in Leadership Coaching.

He has completed his executive education at both London Business School and INSEAD.  

Program Details
Leni Wildflower, PhD, PCC Coach Trainer

Leni Wildflower, PhD, PCC

Leni has more than 25 years experience as an executive coach, author and educator working in the US, UK, Europe, China and Latin America. Her passion as a coach is to inspire clients to reach new levels of clarity and effectiveness. She is one of the ‘thought leaders’ worldwide on coaching as a profession, a discipline and a craft. She is an innovator - designing, developing and delivering the ground-breaking program of coach training, Evidence-Based Coaching, at Fielding Graduate University, USA. Leni is an expert on how to combine theory with coaching practice. Leni also works as an executive coach, focusing both on C-suite executives as well as managers. Her corporate clients include Cowan International, Sony PlayStations, The National Institute of Health, WhiteWave Foods, Getty Images, Whirlpool International, Prudential Life Insurance Company, BP, HBO Films, Center For Creative Leadership, First Data Corporation, Walt Disney Productions, CNN, US Investigations Services, California Association of Independent Schools, Prince of Wales Trust, Laura Ashley Foundation, Goldcrest Pictures (UK), and Santa Barbara County Management. In addition, Leni works in conjunction with the International Coaching Federation to assist individuals in designing and accrediting coach training programs. With former ICF president Diane Brennan, Leni co-edited The Handbook of Knowledge-Based Coaching: From Theory to Practice, which was published by John Wiley and Sons in 2011 and is now used in coaching schools throughout North America. In her latest book The Hidden History of Coaching (McGraw Hill, 2013), she pursues her interest in the theories and movements that formed the basis of coaching.

Barbara Heenan, PCC

Barbara is an international transformational coach and coach trainer since 2007, Barbara has more than 3,500 hours of coaching with a wide variety of clients from rock’n’roll musicians to VPs and CXOs in industries such as pharma, advertising, hospitals, distribution, tech, and venture capital. Companies include Allstate, AbbVie, American Hospital Association, Dairy Management, Inc., Equity Residential, Exelon, and Koch. Barbara is a dynamic trainer with over 3,000 hours as a facilitator for corporate workshops and keynotes, including having taught over 2,000 people the art and science of coaching as a Lead Trainer. Speaking engagement clients include: Allstate, BPI Group, Deloitte, Exelon, International Coach Federation, and Microsoft. Barbara’s passion is launching people to their potential and nurturing their dreams and goals. She combines humor, compassion, and laser insight to support clients seeing themselves in a new light and acting on their goals with greater clarity, whether personal or professional.

Barbara Heenan, PCC Coach Trainer
Pia Ault, PCC Coach Trainer

Pia Ault, PCC

Pia is a certified business executive and leadership coach. She is highly skilled in business coaching, professional development, career transition, training and facilitation and coaching teams in culturally diverse and sensitive environments. She holds an International MBA from Roosevelt University in Chicago, IL, as well as a Master’s of Science in Social Psychology, from Walden University, US. She is a licensed trainer in Dynamic Emotional Integration (Karla Mclaren) integrating empathy and emotions into the coaching process where applicable. Pia also holds a certification from Equine Alchemy, US, in Equine Assisted Coaching and Facilitation, incorporating horses into her leadership development and coaching practice. Pia has held various leadership positions at multinationals since 1990. As Director of Strategy & Business Development, she coached and mentored new managers in Central and South Africa. She has also worked in strategic partner relations at a large consulting firm in Middle East. Her coaching clients include Chalhoub, Landmark, Equinix, Symantics, VisaCard ME, Accenture, Dubai Airports, Serco, Standard Chartered Bank, ADNOC, HP, Procter & Gamble, Microsoft, SAP, London Business School, King Fahd University, Dubai Executive Council, du Telecom and Raytheon.

Dana Barto, PCC

Dana is an experienced Kids Coach and Coach Educator for Children Coaching and the Founder of I CAN Self Development for Kids, the first kids and youth coaching organization in the Middle East. Being a mom of two twin boys herself, Dana finds working with children and families extremely rewarding. She takes pride in her ability to connect with children as they transform into confident, responsible, and empowered individuals. She works on a triangular model - involving not only kids but parents and teachers - to enable kids to overcome obstacle, explore options, set goals, gain self-awareness and achieve balance and resilience. Earlier, in her life, Dana had a successful career in the corporate world, holding numerous high-ranking positions and providing professional services to various industries including marketing, management training, and consulting.  Dana is a PhD candidate and holds an MBA degree. She is an ICF Professional Certified Coach (PCC) and a Certified Children Coach.

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Said Al-Ghamdi, PCC

Said Alghamdi is a professional coach and a coach trainer. Prior to his coaching passion, Said worked as an executive in several prestigious government and private organizations in the Kingdom of Saudi Arabia. He has managed large scale change and transformation programs including business processes and human resources transformations. Said has the privilege to coach government leaders to enable them manage organizational transformation programs.  With his awareness based coaching approach, he helps his clients create powerful insights for impactful results. Said learns and applies a unique combination of scientific knowledge and professional ICF core competencies to educate his students and coach his clients.  

Emna Boubaker, PCC

Emna is an executive and leadership coach working with major private and public organizations in UAE, KSA and Europe for many years now. She has been focusing on supporting Leaders in developing realistic and pragmatic action plans to align their leadership journey with their vision and inner values. She has helped leaders in their leadership development, personal development strategies, communication strategies and conflict resolution. Earlier in her corporate career, Emna  worked as an investment banker in a major multicultural organization in Paris and London witnessing deep operational and corporate challenges. She leads Women Entrepreneurs bootcamps in Dubai to help women launch and/or take their enterprises to the next level of excellence. Emna is an avid and experienced corporate educator. She educates coaches and managers who wants to learn coaching skills to become more effective leaders based on the ICF competency model. She is a Professional Certified Coach (PCC) credentialed by the International Coach Federation (ICF), and has an Executive Master in Coaching from HEC Paris. She is also a licensed facilitator of the psychometrics assessment MBTI and also a Narrative Practitioner. Emna completed her Master in Business and Managerial Economics – IAE Nice Graduate School of Management. She is fluent in English, Arabic and French. 

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Robert Simic, PCC

Robert is a charismatic presenter who engages his audience with his heart. His international success as a coach and a trainer is underpinned by his unique ability to unlock the potential of every student. Robert is deeply inspired to continue helping people break through their perceived barriers and achieve their dreams with the knowledge he shares in his coaching, workshops, and training. Robert’s clientele ranges from global celebrities, royal families to billionaires. Robert has spent the last decade furthering his knowledge and skills by studying the internationally best-selling authors Richard Bandler, Tad James, Bob Proctor, and many, many others who have transformed the lives of millions through their books, seminars, courses, and personal coaching. He is a coach educator and holds Professional Certified Coach (PCC) credential.

Program Details

Program Details

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